Rightmove has launched a new TV ad continuing on its marketing theme of "find your happy". The ad was launched on Channel 4 on Boxing Day (26th December) and the new creative will be integrated into all marketing activity throughout 2016.
This is the second phase of is "find your happy" marketing campaign and focuses on the feeling of knowing you’ve found ‘the one’ when looking for a home. It follows research into the different stages of happiness during the home-moving process.
This TV ad visualises this happiness through the planets aligning, and there will be two further new TV ads revealed early next year.
In 2016, Rightmove will also launch a national outdoor advertising campaign and the creatives will be reflected in all materials offered to agents to use in their own marketing, and on the Rightmove homepage.
In London this will be enhanced by 400 Rightmove-branded taxis, along with new branding for the Time Out and Evening Standard partnerships.