It has been nearly a year since OnTheMarket launched with much fanfare. Over that time, there have been claims and counter claims about how fast the site is growing (visits and agents) and the impact is it having on arch rival, Zoopla.
On thing that is starting to emerge is the agents themselves speaking out. Back in October, a Director at MyPlace in Cornwall wrote a scathing open letter to OnTheMarket claiming that "your organisation has cost me money and lost [me] business".
Property Industry Eye is now reporting that Bradleys, a major regional chain, has criticised OnTheMarket’s strategy aimed at damaging Zoopla, and says that the industry needs Zoopla to thrive. At the heart of it, Bradleys appears to believe that the underlying motivation for OnTheMarket is to "damage Zoopla" rather than work in a changing market where there will be continued innovation in the sector.
According to Lyndon Bent, a director of Bradleys: “Instinctively, we support the idea of an industry owned portal. It makes sense to support this and of course we, like many others, were tempted by the idea. However we didn’t feel able to commit to Agents Mutual – why?
“The strategy of this project is a clear attempt to damage Zoopla; a website and team who in Bradleys’ view have done an excellent job over the past few years to emerge and present a genuine challenge to Rightmove. Why would we want to weaken a current challenger to the market leader?
“So why are we making our views public now? Well, you just have to look at today’s Purplebricks flotation to understand that the market is changing and as time – inevitably – marches on, there will be further innovation in our sector."
Here is the complete article on Property Industry Eye.