The list of speakers for the Property Portal Watch Conference is taking shape. The conference will have over 25 different presentations around 6 main themes:
Antonio Carlos Ayres – Head of Market Intelligence at ZAP (Brazil)
Building Real Estate Market Indices for the Brazilian Market – Lesson Learned
Property portals around the world have ready access to a vast range of information on home sales and rental prices. From these, it is possible to create a series of market indices that can track the performance of a market.
ZAP in Brazil has partnered with FIPE (Institute of Economic Research Foundation) to create a series of FipeZAP indices covering sales and rentals. This session looks at how they approached this and the lesson learned in building these indices.
Simon Baker – Founder at Property Portal Watch
In all markets, the online classifieds segment is highly competitive. The advertiser has significantly more choice than they did in the past. There are dedicated vertical sites (for cars, jobs and homes) as well as general classifieds sites (horizontal) that service all markets. Is this a winner take all market or is there room for both horizontal and vertical players. Simon Baker, the Chairman of the Mitula Group and former CEO/MD of the REA Group in Australia, will discuss what the likely outcome is by looking at what is happing in the highly competitive online real estate segment.
From Seed Capital through Stock Market Listing - Lessons Learned
All businesses go through the same cycle of capital raising. Some do it more successfully than others. Simon Baker is a serial investor in a property portals and associated businesses around the world. He has worked on capital raising at all levels including listings 2 companies (Mitula and Real Estate Investar) on the Australian Stock Exchange in 2015. This session looks at do's and dont's in raising capital.
Consumer Searching Trends
Mitula is uniquely placed see how consumers around the world search for real estate. They operate in 41 countries across 3 verticals (cars, jobs and homes), with a over 55 million visits each month. This session looks at some of the insights and finding the Mitula Group has gained.
Online Agents – What They Offer and Will They Win?
Property portals have disrupted the traditional property advertising industry. Now it is the turn of the online agent to disrupt the much larger residential and commercial sales and lettings industry. This session looks at how EasyProperty in the UK is taking on the 21,000 traditional estate agents and shaking up the industry with a lower cost business model that is more profitable and saves the landlord and home seller thousands.
New Developments and Why Portals Are Not Usually a Key Part of the Sales and Marketing Puzzle
In many markets, new developments are far more important than established home sales. The new homes developers are far more professional and have a greater capacity to spend on marketing than estate agents and brokers. However, property portals may be missing the mark when it comes to marketing these new developments. This session looks at how Investorist is tackling the new homes market and providing developers with a new channel to market their developments.
Launching a Niche Site - BankruptcyListings.com
One third of all foreclosures in the United States fall into bankruptcy. Most are snatched up by institutional investors or sold via pool sales and very few make it through to the home buyer. It can also take years to go through the process.
BankruptcyListings.com works directly with the bankruptcy trustees through our parent company BK Global The properties go through a 3-Step process. In Review, Coming Soon and For Sale. This unique pre-marketing technique is proving very valuable in selling these properties. Several of the top US banks have already signed up and we have roughly 100k properties in pipeline.
This session looks at how the team at Foreclosure.com has launched BankruptcyListings.com and is tackling this opportunity in the US market.
Using Social Media to Market Houses
KijkMijnHuis is a Dutch company focused on using social media to market properties. On average over 60,000 Dutch are being marketed on social media through their platform. This session will look at what works and doesn’t work in using social media as a marketing channel.
Attacking in an Emerging Market – Lessons from the Ukraine
Mesto is a relatively new entrant (2011) in the emerging market of the Ukraine. It is taking on several well established incumbents and making great progress. This session looks at the lessons learned by Mesto.
Marketing Listings Internationally - The Industry's Perspective
This round table discussion with executives from some of the top US franchise groups explores how they approach the international marketing of listings, the lessons they have learned, and the value international clients can bring to their companies.
How the Chinese Approach Online Property Search and How to Market Them
China continues to be a very attractive segment for many Western Countries as they search for overseas buyers for local property. However, there are vast differences in the ways the Chinese search for property online. This session discusses the differences between East and West in the property search process and discuss how best to market to and engage with the Chinese buyers.