Rightmove has reported record traffic over key Christmas and New Year days for both sales and lettings. Page views on both Christmas Day and Boxing Day were up 22 per cent on the same period in 2014. On Boxing Day there were almost 31 million page views on the site, rising to 44 million by December 30.
On Boxing Day Rightmove launched its latest TV advertising campaign, still based on the portal’s ‘Happy’ theme but centred on “the emotional connection we feel when we find the right property” according to a statement.
“This consistency in TV advertising has helped to make Rightmove the brand that vendors insist on, with 85 per cent of sellers surveyed by the Property Academy in the Home Moving Trends Survey 2015 saying that Rightmove is the most important property website where they expect to see their property marketed” says the portal.
Zoopla launched its biggest ever national marketing campaign - called Knowing More and including national TV adverts - on Boxing Day as well.