Zillow has announced the launch of two new initiatives designed to help China-based buyers connect with a local real estate agent to help them with their U.S. home purchase. China-based buyers can now connect with Premier Agents (Zillow Group advertisers) in the United States through two different portals: WeChat, the largest and most popular mobile messenger app in China, and NetEase, a leading China-based internet technology company that is one of China's largest web portals.
"China-based buyers continue to be a huge influence in the U.S. real estate market - they are growing in numbers and spending more every year," said Greg Schwartz, Zillow Group chief business officer. "These new partnerships will help us better serve these home shoppers and drive more business to those Premier Agents partners who have the language skills to navigate these transactions."
To provide Mandarin-speaking buyers with the best experience possible, Zillow Group has created a dedicated customer service team with Mandarin language skills and created a network of Mandarin-speaking Premier Agents in markets that have been of the most interest to Chinese buyers including Los Angeles, New York City, San Francisco and Seattle.
Through the WeChat channel, home shoppers have access to content and market information translated into Mandarin as well as the ability to connect directly with Zillow Group and Mandarin-speaking Premier Agents. The Zillow channel is available on WeChat at: zillow_china.
Additionally, Zillow now powers the U.S. home search experience on NetEase, where visitors can search for homes in the U.S. on Zillow and connect directly with Zillow and Mandarin-speaking Premier Agents. This is the second home search experience powered by Zillow in China. Zillow also partners with Beijing Yisheng Leju Information Services Co. ("Leju"), an affiliate of E-House (China) Holdings Limited, a leading real estate services company in China.