Executive General Manager of realestate.com.au Andrew Rechtman said there was a reason the app is the first Australian property app to report 5 million downloads: “Our investment in app technology has been delivering great dividends. Consumers are continuing to seek out our app and a recent survey has shown that more Australians are using our app than any other property app1 .
“Our consumers are being rewarded with new experiences, such as Suggested Properties – which casts the search net wider by recommending properties which have similar features to those considered in their previous searches.
“It’s another way we’re seeking to drive the critical connections which can link a potential buyer to their next property.” The appetite for the realestate.com.au app is extremely strong, with the app generating 1 million downloads in the last 11 months2 .
“While this is a great achievement for us, the end goal is to continue to provide the best property search experience on the market,” Andrew added.
“In 2016 you’ll see even more innovation as 3D and Virtual Reality become mainstream and increased personalisation makes it easier to access relevant information.”