Real Estate Business (REB) recently ran an interesting article about an agent's use of a school website to attract buyers for his properties. Jason Salan from Melbourne Australia based real estate agents, Fletchers Manningham, has a sponsorship agreement with the local Balwyn High School that allows his clients to pay a small fee to the school to promote their home on the school’s website.
According to REB, Mr Salan said this strategy is mutually beneficial because it draws greater attention to his listings while also helping the school.
“I promote my clients’ properties on the school website and then we donate any funds that we charge vendors to the school,” Mr Salan told REB.
“We use it to find buyers. On some properties we get 300-400 clicks through the school website to our vendors’ properties, so it’s another avenue where we drive traffic.”
Mr Salan said he uses this marketing strategy for all of his listings that are within the Balwyn High School zone.
“A lot of external buyers who are looking to move to the high school zone use that website as a source of information, so we place our clients’ properties right in front of them,” he said.
Mr Salan said the idea to incorporate the school into his marketing campaign came after he realised the advantages of being immersed in the community where he operates.
“We sponsor many local community organisations there and have an intimate knowledge of that local area, and therefore the buyers and specific properties that are available help us to achieve great results consistently,” he said.
“Having an intimate knowledge of the market place is essential – knowing all the properties that are available within that location, both our own and our competitors’,” he said.