Zoopla has entered a partnership with the Ideal Home Show in 2016, which will take place at Olympia London from 18th March - 3rd April 2016. As part of the deal, Zoopla will also sponsor the The Ideal Super Theatre, which is set to play host to a wide range of experts and celebrity ambassadors.
Zoopla will be featured in the high profile 12 week campaign which will include radio, print, TV advertising and more and the event is expected to attract in excess of 250,000 visitors this year, with each visitor spending on average 5 hours at the show.
As part of the package ZPG Members will be given exclusive ticket offers for their customers in the lead up to the London show. ZPG will also be offering ticket offers to its members for the Manchester and Glasgow shows that take place later this year. More detail on the ticket offers are to follow over the next month.
Gareth Helm, Chief Marketing Officer for Zoopla Property Group said: “The Ideal Home Show is the largest consumer exhibition in the country and we are delighted to be a part of the 2016 show in London. It is an epic property show running over 17 days and attracts a highly relevant property-interested audience which we are looking to engage with. This is our first consumer exhibition and we look forward to making it a huge success for both consumers and all our valuable members.”