The Dutch rental website Pararius has launched its new responsive design and is celebrating 10 years in business. Pararius is now the market leader of the Dutch online rental market with over 1.5 million visitors each month. Overall, based on visits to the site, it is the second largest housing website in the Netherlands. Underlying their growth is the more than 1,200 rental professionals who utilise Pararius to market their properties.
Pararius CEO, Jasper de Groot, explains: "In recent years much has changed in the Dutch rental market, with the look and feel of the Pararius website as the sole exception. After more than four years, the familiar feeling began to gravitate more towards old-fashioned. For example, we served our mobile visitors a slimmed-down version of the Pararius desktop version therefore lacking a number of important features. Our mobile visitors even got the upper hand on the desktop visitors last year.
"This is exactly the reason why our team has worked so hard in recent months to completely renew the Pararius design. We focussed totally on the user experience and conversion for our connected real estate brokers. Not only on desktop but also on mobile and tablet. halfway through 2015 we have attracted a CTO, almost doubled our IT team of which one part was completely committed to launching our new design.
"We are very proud to finally show everyone what we've been working on. Today we are launching a completely revamped Pararius".