Paul Jarman, Head of Western Regional at Savills and a non-executive director of Agents’ Mutual (owner of OnTheMarket) has said that the number and quality of leads Savills receives from online sources has not dropped after dumping Zoopla and Primelocation last year following the launch of OnTheMarket.
The Chestertons CEO (and also Board member of Agents' Mutual) also recently made similar supportive comments of OnTheMarket.
Jarman said: “After just a year, it’s very encouraging to see that OnTheMarket.com has already become firmly established in the top three portals.
“There is little doubt the business benefits from being 100% owned and controlled by full-service estate and letting agents, and no one should under-estimate the determination of these agents to make the venture a success.
“We know from our tracking that we receive just as many leads now as we did a year ago when we stopped listing with Zoopla and Primelocation, and more importantly, the leads are of a better quality which is what counts for us and for our clients.
“There is some way to go before OnTheMarket.com achieves its full potential but we are extremely happy with what it has achieved since it launched and are confident that as more and more agents sign up, its rate of growth will continue to accelerate.”
The comments are at odds with a recent market release from Zoopla where they claim that a record number of agents are returning to Zoopla while they are also delivering a record number of leads.
While leads may have not dropped for Savills, perhaps they could have had even more leads if they had stuck with Zoopla. One thing is for sure, these leads from Zoopla have to be going somewhere and it is safe to assume they are going to Savills competitors.