Floorplans are becoming an important component of listings. They allow the user to not only visualise their new home, but to also start to kit it out. At RentPath more than 70 percent of large multifamily properties feature DIAKRIT 3D floor plans.
Bob Clouser, Vice President of Industry Relations for RentPath recently blogged about how they are using DIAKRIT.
Here is the full article ...
First, Jessica took note of the space in her new living room. Then, to get a better idea of how the space was going to look after her cross-country relocation from New York to California was complete, she quickly added a couch, television, coffee table, lamps and other items to the room.
Not bad for never having been to the apartment.
Thanks to 3D floor plans, prospective renters no longer have to visit an apartment to envision how their furniture will comfortably fit into the space. Not including them in listings and other marketing materials is simply archaic.
What makes Jessica’s experience unique – albeit increasingly common at the same time – is that she’s able to thoroughly imagine herself living in that space. Why would she guess on another apartment when she can take an interactive look at her future home? With a simple click, she can transform the 3D floor plan from unfurnished to furnished and take a credible peek at how her apartment would look with stylish furnishings.
This is no longer a rare concept or one employed solely by upper-end, Class A communities. In fact, a recent RentPath study indicates that looking at floor plans and panoramic views is the second-most common step of a prospective renter, after first making sure the listing is authentic and not misrepresented.
This is one of the key reasons that RentPath expanded its partnership with DIAKRIT, the world’s leading designer of 3D plans and advanced visualization content. Today, more than 70 percent of the large multifamily properties listed on RentPath’s network of sites feature 3D floor plans.
Online traffic has become increasingly focused on the visual with users seeking a more authentic interactive experience. Floor plans deftly fit into that mold, and represent the peak of that practice for apartment seekers. They fall shy only to a virtual reality tour of a community, but that technology is in its early stages.
Just as avoiding online advertising and sticking solely to printed guides was the folly of many an owner/operator two decades ago, avoiding ready-to-be-seen technology such as 3D floor plans seems just as antiquated now. Include them on listings and marketing materials and keep your eyes sharp for the next innovation.