Rent.com.au had a record 615,405 unique visitors to the website during January 2016. This was an increase of 12% over the previous record month of October 2015 and 27% up on the December 2015 numbers. In addition there was a 46% increase in enquiries to agents and landlords, 48% increase in page views, and 49% increase in time on site.
Rent.com.au Managing Director Mark Woschnak said that the January traffic result was in line with Company expectations, and that the solid gain in user engagement metrics reflected management’s increasing focus on customer experience and product development following recent growth in unique visitors.
“Notwithstanding the strong January traffic results there is a significant upside in the size of the renter audience that is still available to us. As we move into our next phase of growth, we are actively pursuing other key objectives, including enhancing and developing the range of content, user experience and products that renters need. This has been reflected by the almost 50% monthly gain in key engagement metrics of pages viewed and time on site.
"This increased level of user experience has also resulted in an approximate 50% gain in the number of enquiries delivered to agents and landlords, and is now more than 3.5 times the level of property enquiry that we had prior to listing. These strong indicators demonstrate that the site is delivering renters, agents and landlords with the products and services they want."
Upon achieving its initial goal of growing unique audience to above 500,000 UV’s, the Company has commenced its next phase of growth which involves:
Recruitment for a national field sales team is underway and it is expected that the full national sales team will be in place by April 2016 to capitalise on the strong growth in website traffic and the level of enquiries generated for property agents from the unique renter audience.