Realtor.com attracted 50 million unique users in January 2016 - a 34 percent increase over its previous record for January of 37 million, set in 2015. The site's sharp growth in traffic and engagement is the latest sign that the strength of News Corp's editorial platform, which includes The Wall Street Journal, Barron's and MarketWatch, is giving realtor.com a competitive advantage.
In 2015, the number of unique visitors to realtor.com on desktop and mobile devices grew more than 40 percent year over year, reaching a previous peak of more than 48 million unique users in July. Total page views and the average time users spent on the site also grew more than 30 percent during the year, based on internal statistics. Data from independent analytics provider comScore has shown that realtor.com was the fastest growing online real estate destination in 2015, significantly surpassing industry competitors in areas including unique visitor growth and page view growth.
"Our primary focus is to simplify the process of buying and selling a home, one of the biggest financial decisions most people will ever make. That means ensuring that realtor.com is the trusted source when it comes to providing consumers with the information and expertise they need," said Ryan O'Hara, chief executive officer of Move. "With more listings, the most accurate information and ability to connect with a real estate professional when the time is right, it's clear why realtor.com is the fasting growing online real estate destination. We believe this pace will only continue as we provide consumers with what they want, where and when they want it."
Realtor.com's listing superiority and ability to provide consumers with best-in-class listings continues to distinguish it from competitors. An analysis conducted by realtor.com in October 2015 found that the site provides at least 20 percent, or approximately 300,000, more for-sale listings sourced by multiple listings services (MLS) nationwide than its nearest competitor. In some markets, the gap widens significantly to as much as twice as many listings. At any given time, realtor.com features more than 97 percent of all MLS for-sale listings, 90 percent of which are updated every 15 minutes, leveraging relationships with nearly 800 MLS.