Followit has been compared to Instagram where users follow houses, streets, suburbs and even agents. In beta testing more than 85 per cent of agents in the test area used the platform to give renters and buyers live information the moment a property is listed.
Real estate coach and executive director of Followit, Michael Sheargold, to Real Estate Business that he got on board the platform 12 months ago.
“One of the reasons I’m really excited about it is if we look at what consumers expectations are now – and this is largely because of social media and smartphones – they want live information,” Mr Sheargold told Real Estate Business.
“If I posted a picture on Facebook, it goes live immediately,” he said. “That is very much where consumers are headed – why should I wait for information?”
Mr Sheargold said rather than disrupting existing real estate websites such realestate.com.au and Domain, Followit will complement them.
“Listings are free on Followit, so it becomes a no decision for someone who is thinking of selling or renting a property,” he said. “From a consumer's point of view, it is a bit revolutionary because it actually brings social media into real estate for the very first time.
“From an agent’s point of view, they have a new communication platform available to them that means they can be communicating live with their audience of followers.”
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