Australia’s only website dedicated to rental property listings from both landlords and agents Rent.com.au, has reported more than 610,000 unique visitors to the website during February 2016 and the launch of a national sales team.
The company also says it’s continuing to increase agent and landlord registrations in line with content targets.
RENT Managing Director Mark Woschnak says the February UV traffic result was in line with company expectations, representing sustained growth over January on a per day basis.
“While strong UV numbers are important and demonstrate an increase in the awareness of RENT, we are pleased with the launch of the national sales team ahead of schedule and continued gains made in agent and non‐agent registrations during the month of February,” Woschnak says
“We now have an on the ground agent sales presence right across the country and we are set to benefit from this continued increase in agent registrations.
“In addition, we have also had our biggest month yet for landlord listings,” he says.
“Importantly, our engaged audience is delivering to agents and landlords exactly what they most want from Rent.com.au, which is an increasing level of enquiries on the properties they advertise.”
Having achieved its initial goal of growing a unique audience above 500,000 UVs, Woschnak says the company has commenced its next phase of growth which involves growing listings from agents who are not yet using the site.
“We aim to continue the digital shift of the private landlord market to online at www.rent.com.au,” Woschnak says.
“We’ll completing the roll out of a national sales team while continuing innovation in user experience and product development.
“Once that’s achieved we hope to prepare the next phase of our national branding campaign.”
Woschnak adds over the coming months RENT will be focusing its resources on driving faster growth in agent and non‐agent registrations.
“We’re looking to increase our overall level of listings content from the approximately 80 per cent of national property listings that we currently have on site,” he explains.
“This growing content base will in turn help us attract an even larger audience, providing greater benefits for all industry participants and empowering our sales efforts.”
With a business development manager and telesales team already focused on the non‐agent market, Woschnak says RENT achieved a new record of almost 1,300 new landlord listings in February. Although this was still only a small proportion of the available market, it reflected increasing traction in the large, untapped non‐agent market in Australia.
“While the current focus is on increasing listings content, RENT was still pursuing its other objectives of continued innovation, user experience and preparation for the offline/mainstream phase of its national branding campaign,” Woschnak says.
“We are maintaining excellent site metrics across a range of measures such as property enquiries, time on site and views per property.”
Rent.com.au is the only national web portal in Australia that focuses solely on the rental property market and includes listings from both property agents and non‐agent private landlords.
Established in 2007 by experienced real estate and new media entrepreneur Mark Woschnak, Rent.com.au has focused on the development of the necessary technology, product alliances and critical mass of content to be ready to fully commercialise the platform.
With more than 25 years’ experience in real estate, digital publishing and classified services Woschnak is currently leads his team to commercialise the site by deploying a national marketing campaign to increase traffic to the site and agent listings content, as well as commence shifting the large volume of offline non‐agent landlord listings to online.