Navada, US-based online platform Bgin Online has gained traction and grown rapidly since its launch in 2013 with a cutting edge digital marketing agenda for real estate agents.
The company’s website now boasts the placement of over 840.6 million ads on google, with over 9,650 clients served.
Simply put, Bgin Online's model connects real estate agents with active buyers and sellers in their local markets.
Its team of marketing professionals, account support specialists and development pros are focused on what interested home buyers and sellers in local markets are searching for online. They then place their clients' ads directly in front of those specific consumers.
Operations Director Jeff Law says Bgin Online has invested years of research and analysis to craft the novel advertising strategy for clients.
He says through specialized work in the real estate market the business has managed to isolate the exact market audience for every area in the country and elicit information the team can use to target clients' ads directly to active and interested consumers in their area only.
"Too often, advertising solutions flood the internet with ads directed at an irrelevant audience," Law says.
"The most effective way to reach potential buyers and sellers is when they're already interested and actively looking.
“That's the real ingredient to success that you just don't see in other forms of marketing: true relevance,” he adds.
“Bgin Online customizes each of its client's campaigns to their local market and ideal audience, and even more importantly, keeps them where they need to be."
Law says statistics show an overwhelming 69 per cent of home buyers begin their search for an agent with a local term on a search engine, and nearly half of consumers hire the first agent they meet.
“It's more important now than ever to cultivate an effective online presence,” Law says.
"Bgin Online also works directly with real estate agents to customize their web design and strategically place their ads on popular search engines, like Google and Bing.
“And unlike other firms that lock clients into a binding contract, we work to earn our clients' business every month," he says.