FRMS President Terry Slattery says today’s consumers not only desire, but demand, visual content.
He says ForRent.com was the first to provide customers with a digital video marketing solution and is now going one step further by becoming the first to offer aerial videos and photography nationwide.
According to VideoBrewery.com, real estate listings with videos receive 403 per cent more inquiries than those without. Additionally, business2community.com states that 80 percent of online visitors watch a video, while only 20 per cent read content in its entirety.
Terry Slattery asserts commercial drone use is also soaring.
“It is projected that 1 million drones, also known as quadcopters, will be sold in the US in 2016, a 145 per cent increase from 2015,” Slattery says.
“FRMS and its partners have been researching the drone industry and Federal Aviation Authority (FAA) regulations since early 2015 and fully understand these regulations.
“The company is excited to add licensed drone pilots and FAA-registered drones to its already extensive arsenal of videographers.
ForRent.com currently hosts nearly 8,500 videos, and Slattery says the addition of drone photos and video will greatly expand its customers’ options.
“This new product represents an amazing opportunity for property management companies, as drones are ideal for capturing large pieces of property and apartment communities with unique and aesthetically pleasing features,” Slattery adds.
“Introducing drone photography to customers nationwide is a natural progression for our company.”
“We are passionate about the latest technology and we pride ourselves on keeping up with the most current and innovative trends to best serve our customers, drive quality leads to them and build their brands.
“Our first to market introduction of drone footage allows us to offer customers a unique opportunity to promote their portfolio to consumers looking for their next apartment home.”
FRMS provides community listings in a multitude of media, including print, social, online, mobile, video and an extensive distribution network.
The company operates four websites: ForRent.com, AFTER55.com, CorporateHousing.com and ForRentUniversity.com.