With the purchase of HomeFinder LLC, technology and design-driven real estate marketing platform Placester will also take over multi-year contracts the property search engine held with media companies Gannett Co, Tribune Publishing and The McClatchy Co.
Prior to its acquisition, these partnerships enabled HomeFinder, which owns Homefinder.com, to feed 375 online news sites across the US, including the LATimes.com, ChicagoTribune.com, Azcentral.com and MiamiHerald.com.
Placester says it will now transition the content to its product for publishers sites, which currently supply the real estate sections of local newspapers.
Placester will also acquire HomeFinder's open house management tablet app, OpenHomePro.
The app provides agents the digital tools to take full advantage of open houses, by helping to collect and convert leads from open house sign-ups, automating email follow ups to guests, and promoting home showings on social media through the app's one-click sharing function.
Existing Placester customers will gain access to OpenHomePro's iOS and Android versions through Placester's app platform.
"We are excited to welcome an experienced team of mobile engineers, data scientists and marketing specialists to the Placester family," says CEO and co-founder of Placester Matt Barba.
"This team brought the real estate industry a host of valuable resources including the popular app OpenHomePro, and we can't wait to see what we can accomplish together at Placester."
Placester says its business vision is to "fuse technology and design to dramatically improve the home buying process for consumers, brokers and agents."
Founded in 2011 by Matthew Barba, a former real estate agent and Frederick Townes, a seasoned technologist, the Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as lead management tools and marketing automation software for email, Facebook, Google AdWords, and other channels.
Currently serving over 250,000 real estate professionals, Placester is the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®.
To date, Placester has raised $50 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars. For more information, please visit placester.com.