Woof! In the spirit of April Fool's Day, US real estate platform realtor.com included pretend pet properties among its home search results as part of a one-day marketing initiative.
Realtor.com gave users 24 hours to access imaginary pet homes for cats, dogs, hamsters, lizards or fish by clicking ads for pet listings on the home page and search results pages.
When users clicked to learn more about pet properties realtor.com let the cat of the bag, greeting the user with the message: "We totally agree, it's pets who rule, but on this page it's APRIL FOOLS!"
Cats have a custom designed treehouse for "cat naps", and pups are encouraged to spend the dog days of summer at the onsite beauty salon or paddling in the pool.
"People are really passionate about their pets and for some, buying a pet property wouldn't seem too out of the ordinary," says Realtor.com chief marketing officer Nate Johnson.
"We hope our first foray into an April Fool's gives people a laugh and that they share the prank with their friends, family and co-workers."
After viewing homes for pets, visitors are prompted to share their realtor.com April Fool's Day experience on Facebook and Twitter along with a note about the residence they just "purchased" for their pet.