Sansiri, one of Thailand's largest real estate developers has officially launched online real estate group PropertyGuru's marketing platform ePropertyTrack.
Available on all major websites in English and Chinese, 'ePropertyTrack for Sansiri' will offer a real-time project sales and marketing tool for real estate developers, estate agencies and property agents across different teams and geographic locations.
Singapore-based PropertyGuru Group acquired ePropertyTrack in July 2015. The two companies have have been working together to expand the service’s offerings regionally.
"With ePropertyTrack’s information-sharing platform, developers and agencies can coordinate sales and marketing information with their internal teams, external and overseas marketing agents in real-time, through a range of services," says PropertyGuru Group CEO & co-founder Steve Melhuish.
"These include live updates of project reservations during launch, registration of interest management, inventory management, floorplans, virtual tours, photos and video, content management, promotion broadcasting and analytics," Melhuish explains.
On the ground, sales agents are able to demonstrate key selling points on mobile and tablet devices to potential buyers, making the sales process more effective and quicker.
Melhuish says PropertyGuru's acquisition of ePropertyTrack has improved the quality, amount and timeliness of new project launch content the real estate-driven platform can deliver to consumers, even if the development takes place in another country.
"Developers are better able to reach buyers across borders, showcasing their properties through rich multimedia experiences on a variety of mobile devices and sell their projects faster,” Melhuish says.
He says real estate developers previously had to carve out separate units for different teams across their various markets, to avoid conflicts when booking units.
"With ePropertyTrack, developers are able to adopt more efficient processes, managing all their inventories in real time and gleaning insights from up to the minute project and sales team performance.
"As such, developers, their internal sales teams and respective marketing agencies are now able to operate as one cohesive unit, across national borders and time zones.”
Along with Sansiri, ePropertyTrack is also working with developers across the region including CapitaLand in Singapore, Koppel Land in Indonesia and EcoWorld in Malaysia.
"These developers are also able to leverage ePropertyTrack to build relationships with 38,000 agents across the region for both their local and overseas projects, allowing seamless project marketing across borders and time zones," Melhish says.
He adds ePropertyTrack and PropertyGuru are now one unified team, providing developers and agencies enhanced, cutting-edge solutions in the industry.
"In Singapore, ePropertyTrack already covers over 90 per cent of the market and we are rapidly expanding our coverage into the region.
"We’re working on creating even more tools to help developers and agencies manage their inventories and market their products easier and more effectively, especially as property buying in the region crosses national borders and currencies,” he says.