Zillow's latest user interface feature Owner Dashboard enables home sellers to access real-time information on the performance of their listings.
Zillow says the new feature will give sellers a detailed view of how home buyers are interacting with their listing on Zillow.
Sellers can see, in real time, the number of times their listing has been viewed or saved by potential home buyers and how that activity compares to similar homes on the market.
Zillow chief marketing officer Jeremy Wacksman says Owner Dashboard aims to give home sellers more peace of mind by helping to answer one of the most common questions among home sellers: How is my listing doing?
"It will also help them have a more informed conversation with their real estate agent about their home's marketability," Wacksman says.
"If a listing's performance could be improved, the dashboard will recommend how a seller can potentially boost their listing's performance by adding more content such as additional home facts, more photos or a video walkthrough.
"A seller can then discuss with their agent the best next steps for enhancing their listing."
Wacksman adds the feedback from sellers indicates the minute their home hits the market, they want to know if there is any home buyer interest.
"Owner Dashboard empowers sellers by allowing them to monitor, in real time, how their listing is stacking up against the competition. And it enables them to have a more informed conversation with their agent about different ways to make sure their listing stands out," he says
The Owner Dashboard also provides a number of seller-focused tools like Price Your Home and Best Time to List and the new Sale Proceeds Calculator, which calculates the net profit of a home's sale, after taxes, fees and agent commission.
Homeowners can also get insights into their home, like the number of all-time views on their home and forecasted views if they were to put their home on the market.