[caption id="" align="alignleft" width="504"] Homeasap says its technology is powering agent websites to the next level in consumer home search[/caption]
Facebook real estate app provider N-Play has changed its corporate name in a bid to complete with the likes of Zillow and Realtor.com which set a high standard for what consumers demand in an online home search experience.
The company, which delivers Facebook's 447,000+ member Real Estate Agent Directory says it decided to re-brand to HomeASAP on the back of its successful introduction of Homeasap™, a technology that supports its IDX Home Search solution for real estate professionals.
The new Homeasap™ technology enables agents and brokers to provide a branded consumer home search experience on par with the national portals like Zillow and Realtor.com.
"The evolution of our brand identity directly reflects the confidence we have in our cutting-edge home search technology," says N-Play Founder and CEO Mark Bloomfield.
"The national portals make it difficult for local agents to compete," he adds.
"Homeasap technology has raised the bar by powering agent websites to the next level in consumer home search."
Bloomfield says when compared to a leading national portal, consumers favored the Homeasap search experience over 80 per cent of the time.
"This is what agents have been asking for, and now they have it.
"The company's rebranding allows the organization to consolidate its growing portfolio of online real estate-related products and services with Homeasap™ home search technology as the centerpiece of its integrated solutions for real estate professionals."
HomeASAP LLC is the leading provider of online marketing solutions for real estate professionals, offering a broad portfolio of integrated applications and services to help connect homebuyers and sellers with agents and brokers.
The company's flagship products include the Real Estate Agent Directory, the #1 place to learn about and connect with real estate agents on Facebook; Homeasap, powerful home search technology for IDX Home Search on agent websites and Facebook pages; and Search Alliance, a co-operative peer-to-peer marketing network.
HomeASAP LLC also provides agents social media services for networking, advertising, marketing, content management, referrals, and lead capture, under the brand names PageEngage, DreamSweeps and TurnKeySuite.