Australasia’s largest real estate group, Ray White has rolled out home inspection booking app Homepass to its entire Australian network in partnership with property platform Domain.
The partnership aims to utilise Homepass, a part of the Domain product suite since 2015, to help agents deliver a superior customer service while also enhancing the experience for both buyers and sellers on the Domain platform.
Domain Chief Product Officer Damon Pezaro says Homepass is a key lead generation tool enabling agents to heighten the level of customer service that they can offer buyers and house hunters at open inspections.
"Ray White is a prime example of how real estate agents can leverage technology to provide a competitive edge," Pezaro says.
“In today’s digital age, consumers expect services to be instant. And registering for property inspections is no different. With Homepass Ray White is able to better meet the needs of today’s consumers.”
Its agents will now be able to learn more about property buyers and renters, send documents to interested parties on the spot, send post-inspection snapshots to vendors instantly and improve data capture by integrating Homepass into the company’s CRM system.
Ray White can also now make the entire home inspection process simpler and easier.
The company says the millions of home hunters attending inspections will now be able to instantly register for inspections with a click of a button using the new Domain Check-In feature (powered by Homepass) in the Domain mobile app, a key part of the integration between Homepass and Domain.
Ray White Group Joint Chairman Brian White AO says as Australia’s largest real estate brand, Ray White intends to continue being the leader in customer excellence.
"The implementation of Homepass is just another way Ray White will deliver our customers the ultimate real estate experience,” White says.
“This partnership with Domain will allow our agents to communicate seamlessly with customers and streamline the process of searching for their dream home.
"Homepass will allow our agents to have an informed and relevant conversation with prospective home hunters, while building their database and connecting the right property to the right buyer.”
White adds a number of Ray White offices across Australia have been using Homepass since mid 2015.
"Due to the outstanding feedback from agents and their customers using the app, Ray White made the decision to formally include Homepass in its innovative suite of technology products, available to its 15,000 members nationwide," White says.
Homepass was founded by Daniel Oertli, who is a former chief information officer at Domain rival REA Group.