Digital real estate marketing company Floor Plan Marketing has launched its new brand CartoBlue along with a new website and line of digital products including 3D tours with Virtual Reality capability for property marketing.
While the company has provided digital marketing solutions for the property industry since 2012, the change to CartoBlue is a reflection of tits growing identity as the creator of visual experiences through all stages of development and marketing.
"The need for rebranding became evident when we started offering much more than floor plans, so being called 'Floor Plan Marketing, LLC' didn’t communicate our full range of products," says CartoBlue President Josh Mclean.
"For example, our Multi Listing Service (MLS)-integrated maps and CartoVision 3D tours with Virtual Reality capability are new, unique products that will give our clients an edge over their competitors,” he says.
McLean says CartoBlue's new products offer transparency when marketing properties through immersive visualizations that allow the viewer to not only see but understand the space they are interested in.
"If a client wants to market a property before it’s built, they can use CartoBlue’s renderings combined with an animated walkthrough tour," he explains
"If a vacation rental company wants to market multiple condos at a single complex, they can use an interactive HDR elevation to pinpoint exact property locations that link out to that property’s booking page.
"When a realtor is listing a new property for sale, the new CartoVision combines high-resolution photos, an interactive floor plan and a virtual walkthrough tour for an immersive experience like no other product on the market.
"CartoVision also offers Virtual Reality capability using Google Cardboard that allows potential buyers to tour multiple properties from the comfort of their home," McLean says.
The new www.CartoBlue.com demonstrates how each of these products can be used for real estate, developers, vacation rentals, and hotels & resorts.
The growing company even had to move to a larger office recently.
"CartoBlue has grown internally and externally. We have grown our in-house team with talented people so that we can better serve our client base that is also growing,” says CartoBlue Director of Operations Jason Smolarek.
"At their rate of growth, CartoBlue is getting closer to reaching their goal of becoming the leading provider of property visualizations in the world."
CartoBlue is an expert in 3D and digital products related to maps, renderings, and floor plans.
The company serves the marketing needs of industries such as real estate, vacation rentals, hotels, resorts, property developers, and building construction.