US housing data provider RealtyTrac.com has launched an enhanced user interface to facilitate streamlined enterprise-level access to its public records for more than 150 million property parcels nationwide.
RealtyTrac CEO Rob Barber says the company's Application Program Interface (API) product features flexible search options allowing end-users to search by owner name, property address, latitude and longitude or assessor’s parcel number (APN), along with flexible pricing that allows a business to pay only for the data its end-users need — rather than licensing the entire RealtyTrac real estate database.
“The RealtyTrac API product is a great fit for companies that need accurate real estate data to help make wise business decisions in real-time, but aren’t interested in ingesting or managing a massive database in-house,” Barber says.
“Companies and their clients can still quickly access the relevant data they need at the critical decision-making moment they need it, but with an easier integration process and typically lower cost given that they are only paying for the data they actually access via the API.”
RealtyTrac executive vice president and Data Solution GM Richard Lombardi adds the enhanced interface also comes with flexible integration options and personalized account support that is part of the RealtyTrac commitment to all its data solutions customers.
“Our API is working effectively for a variety of clients in a variety of verticals, including appraisal, insurance, MLS, transaction verification, and risk mitigation,” Lombardi says.
For example Foresight Information Services provides risk mitigation and transaction verification data to mortgage reseller and banking clients using the RealtyTrac API.
CEO Jim Waters says what really impressed him was the relationship accountability at the RealtyTrac executive level as well as at the account level.
“It’s a pleasure to do business with people who are easy to do business with," Waters says. "RealtyTrac delivers simple changes and complex solutions without having to beg for attention.
He says Foresight has recently moved more of its business to the RealtyTrac API from another provider because of the company's high level of customer service and willingness to adapt to what Foresight and its clients needed.
“(The RealtyTrac) guys were able to adapt and overcome instead of you saying, ‘hey you need to do it this way’”, Waters says.
He adds the feedback he got from the RealtyTrac team was, "Let us rebuild your stack so it works the way your customers need it rather than ‘this is how your customers should use our solution.”
"There's Not even a comparison (with other API Providers). It’s sitting on the wing of an aircraft versus sitting in first class,” Waters says.
Along with hundreds of property-centric attributes, including property type, parcel number, legal description, square footage, number of beds and baths and lot size,— the RealtyTrac latest delivers the following information, it says will be updated daily:
Detailed data attributes include property characteristics, tax assessor data, sales and mortgage deed records, distressed data, including default, foreclosure and auctions status, and Automated Valuation Models (AVMs).
Sourced from RealtyTrac subsidiary Homefacts.com, the company’s proprietary national neighborhood-level database includes more than 50 key local and neighborhood level dynamics for residential properties, providing unrivaled pre-diligence capabilities and a parcel risk database for portfolio analysis.