Zoopla Property Group says it will acquire the Property Software Group (PSG), the UK’s market-leading provider of software solutions to property professionals in over 8,000 agency branches.
PSG provides daily workflow tools to over 40,000 estate and letting agents across the UK through it cloud-based software Alto and Jupix and ita desktop products Vebra, Core and CFP.
Zoopla says PSG provides essential systems for the day-to-day management of inventory, marketing and communications as well as diary management, chain progression, business reporting tools and financial processes.
"In addition to its market-leading software products, PSG’s newest products, MyPropertyFile and MoveIT, provide agents with digital platforms for engaging more effectively with their clients and generating additional revenue streams from a variety of property-related services," the portal says.
The acquisition of PSG is a core part of Zoopla’s continued mission to be the most effective partner for UK property professionals and will enable the enlarged Group to offer agents the UK property industry’s first end-to-end solution including software and CRM, digital marketing and market insight tools and further revenue opportunities.
"PSG has an impressive financial track record, a strong management team with deep software and property market expertise, a market-leading product proposition and significant growth opportunities both in its core software business and new products," says Zoopla Founder & CEO Alex Chesterman.
“This acquisition is a game-changer, combining Zoopla’s best-in-class property marketing solutions with PSG’s best-in-class property workflow solutions, and will transform the services available for both UK agents and consumers.
Chesterman says the acquisition will allow Zoopla to offer UK property professionals an unrivaled proposition supporting them with their software and CRM solutions, digital marketing requirements, data and market insight tools and a range of new revenue opportunities through PSG’s MoveIT platform.
“Our ambition has always been to be the most effective partner to the UK property industry and this deal will allow us to work more closely with our agent partners and offer them an even more compelling service. I look forward to welcoming the PSG team to the Zoopla family.”
Post completion of the acquisition, Zoopla says PSG will continue to operate as a standalone platform and brand with business as usual and the PSG team becoming an integral part of the wider Group.
PSG CEO Mark Goddard will become Managing Director of the Group’s Property Services division, reporting to Chesterman.
“I am very proud of what we have achieved over the last 9 years but it is just the start," Goddard says.
"We’ve had a long-standing relationship with the team at Zoopla and we are incredibly excited to continue our journey as part of their growth and innovation story.
"We are very much looking forward to continuing to develop unmatched software tools and innovative products and to delivering even better value to our clients.”