Boston-based real estate marketing platform Placester, which has seen rapid growth over the last year, has acquired RealSatisfied, a company that provides a suite of customer satisfaction tools and offers big data insights to brokers, agents and brands.
Founded and based in Australia, RealSatisfied currently operates the US and Canada.
Customers include Century 21 USA, Better Homes and Gardens Real Estate, and Home Services of America, along with individual agents from brands like RE/MAX, Berkshire Hathaway, Dilbeck Estates and EXIT Realty.
Placester says RealSatisfied serves more than 200,000 agents which will boost its own client base to more than 400,000 agents once the deal is finalized.
According to Placester CEO Matt Barba the deal is a “natural fit,” which will bring more information and “intelligence” to its clients.
"One of the first priorities of the partnership will be to enable brokers and agents to take full advantage of the customer satisfaction data they own to expand data-driven business insights and gain a more robust understanding of their consumer," Barba says.
He adds as RealSatisfied integrates into the Placester platform, real estate professionals will benefit from gaining critical data so they can understand how clients view their performance throughout the consumer journey.
“Placester’s vision has always been to create a full real estate ecosystem that provides the tools necessary for agents to truly excel. We’re honored to have RealSatisfied join the team.
“Together we create a synergy of capabilities for our customers that adds to the depth of our platform and delivers insights into every aspect of the consumer home buying and selling experience.”
RealSatisfied CEO Phil Kells adds that while the customer satisfaction data the company collects is valuable on its own, it’s even more powerful when used to help power business decisions or combined with other broker-owned data in the right way.
“We have always believed that the true value of RealSatisfied would be enhanced and multiplied as part of a larger ecosystem. We believe Placester is building that perfect system and we’re excited to be a part of it.”
Matt Barba says RealSatisfied customers will be uninterrupted, as the company continues to operate business as usual. All RealSatisfied employees will be joining the Placester team.
In November 2015 Placester raised $27 million in a Series C round of funding which more than doubled its previous investments totaling $23 million. Placester announced a further $15 million injection of funding in April 2015.
Financial terms of the deal were not disclosed.