REA Group says over 400 real estate agencies have adopted its new 3D tour function to show their listings, Realestatebusiness.com.au (REB) reports.
In January and February alone, the leading digital property business has reported more than 60,000 views of 3D tours per week.
The 3D tour functionality allows prospective buyers to develop a realistic view of a property and can be accessed from any smart device.
Realestate.com.au executive general manager Andrew Rechtman tells REB a 3D tour extends a listing’s impact and reach by engaging with an audience who want to review details of the property after an inspection, or who might have missed the inspection.
“We know that consumers are wanting more immersive experiences so our teams are constantly looking at new innovations that allow property seekers to get a real sense of a space or property before they even inspect it,” Mr Rechtman told Real Estate Business.
In March, REA Group also launched a trial of the first augmented reality property app in Australia.
The app allows users to scan their mobile phone over a property listing in a print publication and gain instant access to 3D tours.
“Partnering with Ray White gave us the opportunity to share the experience with one of our key customers and it was great to see a strong interest from consumers around Australia,” REB quotes Rechtman as saying.
“We’re confident this technology will improve the consumer experience and will be an exciting technology to watch.”
REA Group has partnered with the upcoming 2016 REB Awards including sponsorship of a brand new category, Digital Presence of the Year.
The new category will recognise agents who are maximising their digital footprint across a number of platforms to win more listings and sell more properties.