[caption id="attachment_56448" align="alignleft" width="330"] Paul Phillip Hermann is CEO of Lamudi based in Germany.[/caption]
Lamudi CEO Paul Hermann will explain how to leverage best practice and know-how in emerging markets with one team and product at this year’s Property Portal watch Conference in Bangkok.
Paul Hermann says Property Portal Watch Founder and former REA Group CEO Simon Baker first gave him the opportunity to speak at his 2014 Conference in Barcelona.
“The conference focused on the future and exploring where mature markets will go, including how early stage and emerging markets learn from their mature cousins while tailoring the learning process to their particular market circumstances,” he recalls.
Lamudi operates exclusively in emerging markets, from relatively developed ones like Mexico to countries that are only just going online. But with its headquarters in Berlin, Germany, Hermann says his business uses its know-how to implement best practice solutions and leverage local knowledge.
A speaker at this year’s Property Portal Watch Conference in Bangkok, Hermann plans to share how Lamudi, one of the fastest growing portals ever, in terms of countries, revenue and visits, runs so many different operations with one team and one product.
Founded in 2013, Lamudi is live across Latin America, the Middle East and Asia. Lamudi offers sellers, buyers, landlords and renters a secure and easy-to-use platform to find properties online.
Hermann says from the moment Lamudi was launched it received higher investments year after year from the same group of investors.
“Our core business is building a leading global property portal,” Hermann says. “We are 100 per cent orientated towards delivering the best value for our brokers and agents through our product and services.
“From a user’s perspective, we focus on delivering the most comprehensive offer on the market. We use a wide range of marketing activities to make sure we meet our customers’ needs, including driving them through dynamic message journeys.”
“To summarise, we help users them find a property easily and efficiently.”
Most recently Lamudi launched an App to help agents manage their inventory and communicate with interested parties which “makes the communication process with clients even easier and more comfortable”.
Of the future Hermann predicts the focus on mobile will be even bigger in the short term.
“In the mid- to long term we will see a lot of ‘property visits’ happening online through virtual reality (VR). Whether the economics between brokers and portals changes, is still something we are monitoring.”
Having established Lamudi’s presence as a key online real estate marketplaces in the countries where we operate, Hermann reveals in coming years, the focus will be on achieving market leadership and dominance in more markets at a faster rate.
“We are currently monitoring different markets and don’t rule out the possibility of expanding to new countries in the upcoming years,’ he says.
“This would be quite simple and could technically be done within a couple of weeks.”