A recent survey of over 2,000 people suggests online estate agents lose out to their traditional counterparts in terms of public perception on the issues of ease of contact, knowledge of the local property market and trust reports Estate Agent Today.
Conducted by digital consultancy the BIO agency, the research, reveals 27.5 per cent of respondents want a person to speak to during the transaction; some 18.3 per cent believe an agency with a local office would have greater knowledge of the area’s housing market.
'Lack of trust’ cited by 13.5 per cent of respondents was the third most prominent reason for not using an online real estate platform.
Top most brands included Purplebricks, followed by SellMyHouse and easyProperty in third place.
One in seven of the respondents claimed to have used an online agency in the past - citing greater flexibility (21.5 per cent) - followed by wanting a quick sale (17.4 per cent) and thinking that they themselves could do a better job than a traditional agent at marketing their property through an online platform (15.9 per cent).
Source: Estate Agent Today