Australian software company Adept Business Systems has released a new version of Surga Central, its cloud-based software solution for marketing, selling and leasing commercial real estate, specifically for property portals.
The latest, 3.3 release of the Surga Central software allows commercial real estate portals to upload their listings faster.
Simultaneously released in the UK and Australia, Surga Central 3.3 gives agents the ability to upload documents such as floor plans and brochures to the leading commercial portals.
For UK agencies, Surga Central 3.3 implements Rightmove's Real Time Data Feed. Listings appear instantly once successfully submitted and can also be tagged as premium listings directly from Surga Central.
UK agencies can also feed listings from Surga Central to Zoopla and Movehut.
For Australian agencies, the 3.3 release broadens support of group listings to include Fairfax's commercial portal as well as those from REA Group, CommercialVIEW and Allhomes.
"In fast-moving markets, stakeholders expect information to be immediately available," says Adept Business Systems UK Director Gary Clark.
"Because of this, the shift to real-time feeds is gathering momentum and is likely to become a mandatory requirement for all portals in the future."
Commercial property agencies using Surga Central in the UK include Houston Lawrence, BDG Sparkes Porter and Vokins; inAustralia, agencies include Fitzroys, Gross Wadell and CI Australia.
The latest version comes on the back of Adept's release of Surga Central 2.9 in 2014.
The vertical cloud-based software solution allows commercial agents and brokers to produce marketing collateral with greater impact and precision.
Using Surga Central, property listing sheets can be efficiently produced with the touch of a button and directly sent to prospective tenants and buyers. Surga Central 2.9 allows a broker to tailor the placement and display of information appropriate to an individual unit or multi-storey property.
In a building with a mixture of offices and retail units, for example, promotional material can incorporate photos relevant to the specific type of property being marketed as well as generic images appropriate to the entire building.
This means that agents can adopt a more ‘customer-centric’ approach to marketing communications and better service the needs of owners.
“Instead of a one-size-fits- all approach, agencies can now deliver focused property information," says Adept CEO Steve Clark.