Indian users search extensively on web, but stick to acquiring property offline, says The Hindu Times Business Line news site.
Online home buying is still at a nascent stage, with activity limited to search and discovery. However, with increased digital penetration and the evolving of alternative customer acquisition models, real estate experts expect to witness ‘pure online’ property transactions happening soon.
Said Vineet Relia, Managing Director, SARE Homes: “For builders who were traditionally restricted to brokers, it is a good medium to ensure a wider reach. A consumer researches micro markets at home while the actual transaction happens offline. The online medium can generate leads, but a physical meeting is required as homes are not standardised products.”