Online Latin American real estate site Properati has raised USD $2 million in a new financing round led by Neveq II, NXTP Labs, and Telor International Limited.
Based in Buenos Aires, Argentina, Properati says it intends to use the funds to support the growth of its mobile platforms in the region, with the aim of leading the market by next year.
With this new round the company has raised a total investment of USD 4.2 million since it was founded in February 2013.
Properati will use the funds to expand and consolidate its regional presence in key markets like Mexico and Brazil, and to continue developing innovative solutions to help the real estate industry become more efficient in their sales processes.
In addition fundraising and business strategy specialist Ariel Muslera, who has extensive experience as an adviser for startups, will join the board of the company.
With over 1 million properties published in Brazil and almost 2 million in LatAm the company has a significant real estate market share in those countries and the region.
Its business model allows clients to only pay for the qualified leads received while users may browse an ad-free site.
NXTP Labs co-founder and CEO Ariel Arrieta says Properati's product is the most efficient way for brokers and developers to generate qualified leads and convert them into sold inventory.
"Over the last 12 months the company has made a significant progress in markets like Brazil and Argentina, with a clear value proposition for its clients, and we are happy to support their next wave of expansion into Mexico and other Latin American markets," Arrieta says.
Properati.com is an online and mobile platform for the LatAm real estate market. It offers a business model with a performance–based payment method where clients only pay for the qualified leads they get instead of paying for publishing or featuring their advertisements, as they used to do in other websites until now.
It provides consumers seeking homes, apartments, and condominiums with enhanced search capabilities, including price, property, and neighborhood data and information.
By being the destination of choice for home buyers and tenants, Properati generates highly qualified leads for realtors at the critical purchase decision point. For more information, visit http://www.properati.com