Moscow-based online broker Tranio.com says its newly created search feature allows customers to more easily find the ideal property overseas based on their expectations, rather than pre-defined administrative borders.
Tranio.com executive director Mikhail Bulanov, who is spearheading the initiative claims most of Tranio.com's competitors operate with administrative divisions, while clients normally don’t think along the lines of 'red-tape regulations'.
“Users want an apartment near Hyde Park, not just in Knightsbridge, they want property along the French Riviera, not just in Provence-Alps-Cote d`Azur or even near Italian Lakes or all Alps which can't be described by one administrative area,” Bulanov points out.
"Moreover, buyers don’t always have a specific location in mind, but they know their budget and what they want from a property. For example, British buyers in Spain don’t necessarily want a home on the Costa Blanca when in fact, only coastal property will do."
Bulanov, who is also a founder of Tranio.com says the company's web design team has created innovative new search options to meet these buyer expectations.
It utilises predefined “modifiers” (search parameters) including “cheap”, “luxury”, “foreclosures”, “from developers” and more, so clients can find what they need, when they need it.
Bulanov, who says the main aim of Tranio.com is to build a bridge to overseas property with buyers’ interests in mind. With this in mind, he says a user-friendly search engine is paramount to success for online real estate platform.
“Our platform can hold as many modifiers as necessary, covering all areas that can be valuable to our customers," he says.
"We automatically map properties to these areas using Google Maps data. So far, our website contains information on more than 100,000 locations and their search parameters."