Indian brokerage-free property listing site NoBroker has partnered with local online furniture rental company Furlenco in a bid to ease the difficulty of furnishing for tenants.
As part of the alliance, people who sign a lease for a house with NoBroker will now have the option to furnish it with rented furniture from Furlenco. The service is currently available for home seekers in Mumbai, Pune and Bangalore.
NoBroker.com CEO and Co-Founder Amit Kumar Agarwal adds since the platform's inception in 2014 it has consistently aimed to create a seamless and convenient customer experience.
"The tie up with Furlenco will go a long way in benefiting our nine lakh customers," he says
"Furnishing is one of the first things that anyone looks for once they have found a house. So it was only natural for NoBroker to partner with Furlenco.
"We are already helping our customers save more than 18 crores in brokerage every month. This tie will definitely help our customers and we are very happy to be partnering with Furlenco."
Founded in 2012, Furlenco allows consumers to rent designer furniture with matching furnishings and decor on a monthly subscription fee.
One can rent beds with mattresses, sofa sets, couch sets, dining tables and recliners among others starting at Rs 999 per month. The service also includes free doorstep delivery and installation.
In March last year, it raised Rs 38 crore in Series A funding from Lightbox Ventures.
"Finding an accommodation can be a tough challenge in metros," says Furlenco founder and CEO Ajith Mohan Karimpana.
"The situation becomes worse for the urban migrant population with white collar jobs who have to move cities or homes every three years. In such scenarios, they have to sell their furniture and picking up the right pieces again becomes a tedious task."
"By joining hands with NoBroker, we will give home seekers registered on their platform, easy access to furnishing their new pad through our furniture rental model."
Karimpana says within one year, Furlenco has "beautified" almost 5000 homes in Mumbai, Pune and Bangalore. He says the association with NoBroker will create "a community of furnished homes".
Founded by Akhil Gupta and Amit Agarwal, NoBroker is a brokerage-free property search portal that connects customers directly with each other by eliminating the middleman.
Focusing on delivering genuine and brokerage free solution to both owners and customers, NoBroker has now 90,000 customers in its list.