Australian buyer's agency Cohen Handler has teamed with online mortgage broking aggregator eChoice to help buyers purchase property sooner.
The partnership aims to help more Australians get the right property at the right price with the help of an experienced industry specialist.
It will enable mortgage brokers at eChoice to offer Cohen Handler’s services to help aspiring homeowners and investors who already have loan pre-approval, to get ahead of the competition in the Australian property market.
Buyers who have received loan pre-approval and have been actively looking for a property for 60 days or more will be connected with a buyers’ agent to help progress their search.
Cohen Handler General Manager of Corporate Jeremy Bedwani says his company observes the common real estate process has more or less stayed the same over the past 100 years and sellers have had the advantage.
"(The real estate market) is ready for disruption," Bedwani says. "Cohen Handler is leading this change by ensuring buyers have the same representation as sellers," the company says.
Bedwani says it can take borrowers 6-10 months to find the right property after being approved for a loan.
"The new service offering developed by Cohen Handler and eChoice can potentially reduce that property search time to 2-8 weeks, making the whole process more timely and effective."
eChoice GM of Aggregation Blake Buchanan adds the new service will provide an important opportunity for eChoice brokers to deliver further value to clients by having a dedicated buyers’ agent manage the critical process of buying a property for them.
“For both the broker and client, this is a significant value proposition at a time when it’s most needed by the client on their buying journey,” Buchanan says.
Established in 2009 by Simon Cohen and Ben Handler, Cohen Handler has grown to become one of the country’s largest buyers’ agencies.
To date, eChoice has helped more than 50,000 Australians secure a home loan through its expanding national network of industry accredited mortgage brokers, from a panel of over 30 lenders.