Australian real estate website Domain’ has partnered with Facebook to deliver real estate agents with 'Social Boost' a product to sell properties faster using increased reach, exposure and interest.
The new offering is a targeted social advertising solution that gives agents access to Domain's unique search insights and Facebook's highly engaged audience of 14 million in Australia.
Domain says Social Boost will amplify agents’ exposure through a more targeted social media campaign, improved lead generation, more engaging ad display and the ability to generate unique word of mouth interactions through social sharing.
Social Boost will showcase an agent listing as a Domain sponsored post on Facebook, the company explains.
Facebook Australia Head of eCommerce Melinda Petrunoff says Domain’s Social Boost is taking real estate marketing to a whole new level.
“Domain’s search insights and Facebook’s ability to target real people means that estate agents can now promote the right properties to prospective buyers among the 14 million Australians on Facebook," Petrunoff says.
"Social Boost provides a unique level of targeting property advertising, promoting the relevant properties to the right potential buyers.”
Morton Real Estate is one of the first groups in Australia to use Social Boost and has already achieved strong results.
Marketing Manager Sarah Fowl says having Social Boost on the company's listing has really helped increase exposure, resulting in more inbound enquiries to the property.
"Social Boost is a fantastic product that we are excited to pitch to our vendors moving forward,” Fowl says.
Domain’s Social Boost is currently available to agents in NSW, QLD metro, VIC metro, WA metro and will be rolled out to the rest of Australia later this year.