Real estate visual marketing company Houselens is in discussion with several portals about rolling out its latest video production app View after launching the product at last week’s Property Portal Watch Conference in Bangkok.
HouseLens View is a video app designed specifically for portals, brokerages, and other real estate enterprises. Agents, photographers or portal staff use the app to create walk-through videos of listings.
Features of Houselens View
Features like custom video bumpers, white labeling and an admin dashboard allow the portals or brokerages to brand their videos and manage users easily.
Following on from Houselens DIY, earlier app designed for individual agents, the new version View also allows for agent intros and voice overs for agents or homeowners to add personalization.
“After hearing feedback from portals and brokerages, we took DIY and transformed it to fit the needs of an enterprise-level real estate business,” says Houselens founder and CEO Andrew Crefeld
Crefeld says HouseLens was the first company to design a walk-through video app specifically for real estate.
“Until HouseLens DIY came to the market, real estate agents had to take generic video apps and adapt them to real estate needs," Crefeld says.
Affordable way to harness video
“Both HouseLens DIY and HouseLens View contain real estate-specific features such as special tagging, and walk users through the video creation process in a way that makes sense for someone who is shooting a listing.
“View differs from our products to date in that it includes white-labeling, desktop user admin and other features that are designed for enterprise-level customers,” he says.
Crefeld says Houselens View was developed specifically in answer to requests from portal and brokerage executives.
“Video drives quantity and quality of leads to real estate websites, but it can be expensive and complicated to produce, especially at scale,” he explains.
“Portals told us they were looking for a way to harness this amazing power of video, but at an affordable cost and without a lot of logistics issues or equipment requirements.
“Executives told us they also needed a way to white-label their videos, so they could build their brands.”
View takes off at Conference
As an iOS and Android app, View meets all these needs.
“It’s easy and affordable to distribute, with minimal equipment requirements,” Crefeld says.
“It uploads to YouTube, which makes website embedding and social sharing easy. And the branding options allow portals and brokerages to put their own colors and logos on the videos.”
You can also purchase a smartphone stabiliser to help ensure the top quality of your video.
The USA-based company says it already has one partnership centered around View with Australia’s EAC. Other partnerships are in the pipeline.
"We got a very enthusiastic response at the recent PPW conference in Bangkok,” Crefeld says. “Several portals are already talking with us about rolling out the app to their teams.”
“It’s exciting to work with the forward-thinking portals we’ve meet through PPW because we share the same goal. And we see the View app as a key tool for them to work toward that goal.”
Andrew Crefeld formed Houselens in 2008 after he and his wife experienced house hunting. They visited listing after listing, only to discover the homes were nothing like the photos.
Inspired by the Internet video revolution, Andrew prototyped a better way: full-motion walk-through video. The result was a hit with agents, buyers, and sellers alike and HouseLens grew from there.
Houselens was a sponsor of this year’s Property Portal Watch Conference in Bangkok, held 31 May-3 June, 2016.