StorageFront.com says it is "leveling the playing field" for independent storage facility owners who want the same benefits and scale as larger, publicly owned conglomerates and Real Estate Investment Trusts (REITs) with whom they compete for consumers.
The USA-based platform is owned and operated by Storelocal, the self storage industry's first member-owned co-op.
Storelocal CEO Lance Watkins (pictured left) says the organisation has made a considerable investment to create a unique, user friendly online marketplace for self storage.
It's goal, he says is to increase lead volume for participating owners while enhancing the overall user experience.
“StorageFront.com has now been successfully transitioned into a model industry-owned lead aggregation site that is an affordable option to many more costly venture-backed alternatives," Watkins says.
"You might say we’re disrupting the disrupters in this industry.”
Powering StorageFront.com is a global distribution system (GDS) delivering real-time self-storage inventory in a standard, scalable and secure method to consumers and third parties on a variety of platforms.
Comparable to reservation systems used by commercial airlines, the site lessens the dependency independent storage operators have on third parties in connecting customers with their facilities.
“With StorageFront.com we have developed a platform compatible with participating facility-management software providers that offers effective ways to drive more consumers to self storage facilities via a fluid, intuitive digital experience,” Watkins adds.
“This platform provides an unlimited number of leads and makes choosing one quick and simple for consumers.”
Prospective consumers who want to complete their storage rental transaction online can easily access StorageFront.com on their desktops or mobile devices to rent.
They can reserve storage through the GDS after searching and comparing options that best suit their locations, personalized storage needs and budgets.
The rapidly growing directory includes thousands of locations in the US and Canada that offer a variety of desirable features, such as climate-controlled storage units or 24-hour access.
Through StorageFront.com users also have access to robust content to aid in their storage search and experience on the site, including best in class storage videos that educate consumers about unit sizes, insurance options and more.
Additionally, size guide videos are available to co-op members to use on their own websites.
With a database of more than 40,000 facilities, StorageFront.com is one of the most comprehensive directories in the self storage industry.
Storelocal purchased StorageFront.com from Red Nova Labs of Westwood, Kansas last year.
The organisations is a co-op created and owned by independent storage operators which develops and provides education, services and technology to increase the profitability of our members.
Storelocal brings scale to the smaller operator, enabling owners to improve their business and operate efficiently. The co-op's collaborative nature empowers owners to capitalize on new opportunities and face new market challenges.