A new app developed in the USA MySoldMate™ uses a custom personality profile "dating" system to match buyers and sellers to a realtor.
According to its founders MySoldMate is a free online platform connecting home buyers and sellers to their ideal realtor. Each party takes a personality test that enables the system to match buyers and sellers to realtors that share common personality traits.
Additionally, MySoldMate enables realtors to grow their business and gain more clients without adding thousands of dollars a year to their marketing budget.
Having completed a short personality test realtors create a profile that will be displayed to buyers and sellers once they are matched and sign up for the standard or premium zip codes they want to be matched in.
Maisha Fair and co founder Lori Ann Jacobs came up with the concept and the two now share the role of CEO for the business.
Fair who has been a real estate agent for almost 10 years in Phoenix, Arizona, most recently with RE/MAX, says she and Jacobs knew there had to be a better and more effective way for buyers and sellers to find a realtor that that would fit their needs.
"MySoldMate was created by realtors, for realtors and is the most affordable way on the market to obtain quality clients in real estate," Fair tells Property Portal Watch.
""Buyers and sellers create an account and take the short questionnaire that provides a unique insight into their personality. MySoldMate then uses their answers to match them with three outstanding realtors whose personalities are the most compatible with them.
"It's a very similar system to the common dating sites we see today," she says.
MySoldMate, which provides its app and service are free to buyers and sellers, is funded by family and friends who have "bootstrapped the company thus far", according to Fair, but the she and Jacobs are currently seeking investors.
Revenue is generated by monthly subscriptions from realtors and advertising.
"Our goal is to help realtors create quality relationships with their clients that last long after the transaction is over, thus creating a domino effect of referrals for them," Fair says.
"We also aim to improve the buying and selling process for clients and help to make their biggest financial purchase a more memorable and exciting experience."
She says her vision for app is to be the go-to place for clients, buyers and sellers to find a great quality realtor.
"We also aim to deliver a place realtors can get quality leads, without spending thousands of dollars.
"We do have some ideas for the future, but right now our goal is to continue to grow our company MySoldMate and match the best realtor to the right buyer or seller."
Fair, also a pioneer in terms of real estate community initiatives in Phoenix adds in today's market it’s important for buyers and sellers to utilize the expertise of a knowledgeable realtor they can trust and rely on.
"When your personality and perspectives are compatible, the home buying or selling process goes more smoothly, it is more enjoyable for both parties," she says.
MySoldMate is offering a special promotion for its first year. All realtors will receive one non-premium zip code FREE for an entire year! Realtors can try out the service with zero risk and get matched to buyers and sellers at no cost.