Lumanetix founder and chief engineer Nino Svonja recently launched his company’s voice search product in the market with Myrealestate, Australia’s first fully fledged voice search portal for real estate.
Svonja whose background is in building high speed systems and portals, says Lumanetix's goal is to create a new kind of portal search engine to power the next generation of intelligent websites and apps .
The former Sun Microsystems Microsoft systems designer says using the spoken word to find and navigate information is the next generation of ‘googling’.
“We are all familiar with ‘googling,” Svonja told the recent Property Portal Watch Conference in Bangkok.
“Google search is the simplest, easiest and most widely used software in the world today."
Voice Search, Svonja says is another step towards that kind of technology doing more for users with less effort.
Svonja says it has taken years of learning and a combination of technology and innovation coming together to achieve voice search.
He says Lumanetix has been thinking about how best to integrate the technologies into portal specific workflows for some time.
“Voice search is the simplest, easiest and fastest way to find information short of reading and anybody who can speak can use it, regardless of skill level, education or familiarity,” he says.
While Lumanetix’s patent pending technology is currently available in English only, the platform can be developed for any language or age so users immediately become experts.
For this reason Svomja argues Voice Search is “exploding and digital strategy will never be the same”.
“Voice search is everywhere these days, it’s not the future, it’s here today and will become the norm with up to 50 per cent of search driven by voice in 2020, according to comScore projections.
While exact data is hard to find Svonja says current voice usage is anywhere between 10 and 20 per cent of search traffic
“Google’s app gets thirty times more action queries by voice,” he points out.
However for voice search to be applicable for the current deep search requirements of real estate portals he argues voice APIs in the market are limited.
“For Voice to work in a real estate portal search context you need speech recognition including the understanding of natural language through parsing, entity extraction and intent," he says.
“You also need disambiguation, error correction and to understand intent and context. The available voice API vendors such as Siri and Google are currently unable to bridge and integrate these technologies."
However Svonja says Lumanetix has developed a product and solution accelerator that can upgrade portals to use voice and semantic search “and then some”.
“Lumanetix uses best-of-breed speech-to-text APIs from Google and Apple but integrates holistically with your existing portal stack, providing direct access to related tech innovation,” he explains.
“Our product reduces the number of external integration points and shields you from vendor interoperability."
Perhaps most importantly, Svonja says Lumanetix understands listings and provides a ready and configurable vocabulary
“Lumanetix is blazing fast because it uses incremental search innovation and is optimised for portal workflow and volumes,” he says.
For portals, more users means more traffic, more traffic means a greater potential for monetization.
“Search queries become more descriptive and allow users to express themselves more clearly for example they can say ‘modern house near school’, Svonja says.
“That means we can learn our audience needs and then cookie pool to precisely target display ads, or improve our portal offering.
“We can also use the tech in reverse to give users more insights about the listings, for example extract investment yield percentages from vendor descriptions.”
The Lumanetix solution connects to existing relational databases and works with best of breed open source elastic indexes.
“It’s an accelerator solution,” Svonja says. “We are either immediately compatible or can be very quickly."
He adds the company is currently trialing a new implementations of the technology with a big player but is coy on the details.
“It’s a case of stay tuned,” he says.
Want to hear more about this topic? The next Property Portal Watch Conference will be held in Madrid 27-30 September.