USA-based real estate social media marketing firm Katie Lance Consulting has set up a new learning portal, the #GetSocialSmart Academy.
The concept, inspired by the company's successful 6-week coaching program, also named #GetSocialSmart, has been running for the past three years with more than 100 graduates in the program.
Designed exclusively for the real estate industry, the Academy allows members to access a complete library of social media training tools.
It is geared towards helping agents and brokers build better relationships with their clients through social media and generate new leads and business through an intentional social media strategy
Academy members will be able to access more than 40 training videos and downloadable materials plus access to Katie Lance’s signature 6-week #GetSocialSmart coaching program 24/7 on any desktop or mobile device.
In addition, all Academy members will have exclusive access to Katie Lance through the private member-only Facebook Group.
Each month, Katie Lance Consulting will be unveiling additional new training materials to the academy including live webinars, video content and downloadable material.
According to the National Association of REALTORS® 2016 Member Profile, 91 per cent of all real estate professionals use social media in some format.
#GetSocialSmart Academy founder Katie Lance says the business was created out of an enormous need in the industry for smart social media education at the agent and broker level.
“Top agents and brokers want to do better when it comes to social media, but so many don’t have the time, or don’t know where to start," Lance says.
"The academy was created to solve this problem, and to bring social media education and training to more agents nationwide.”
According to Lance, the ideal Academy member is the type of agent that wouldn’t miss a closing.
"You are the type of agent that always drops the keys off to your clients - because they are more than a transaction and so much more than a ‘deal’," she explains.
"(Clients) are a family who are about to create a lifetime of new memories in their new home and you understand this sacred space. Every home and every client of yours has a story.”
Topics covered in the #GetSocialSmart Academy include:
Real estate professionals can sign up for the #GetSocialSmart Academy by visiting http://getsocialsmart.com.
Membership rates are $97 per month, or $970 for an annual membership.
For a limited time, through June 30, 2016, agents and brokers can sign up for the Academy with an Early Bird Rate to save $50 off their monthly membership (using the promo code SAVE50) or $500 off (using the promo code SAVE500) off an annual membership.