Reporter Natthapon Asswisessiwakul explains why Zmyhome will be the standard for property portals in Thailand and shares the success the company has had thus far.
Thai people spend almost a year, on average, to sell houses. One of the reasons of inefficiency in our market is the lack of reliable portals, similar to Multiple Listing Services (MLS) in mature markets.
Not only in Thailand, several countries where real estate agents are not regulated and protected, most listing portals are full of poor lists.
This results in users misunderstanding the market, and consequently unable to decide what is the appropriate price to sell. Users find that most of the lists are duplicated, sold or miss basic information after they call which wastes user time.