Realestate.com.au has redesigned its flagship app for property hunters to make it simpler, smarter and more personal.
Australia’s No 1 property site says its increased focus on mobile apps and personalisation comes as it has notched up more than a 110 per cent increase in visits to its mobile platforms over the past year and more than a 52 per cent increase in frequency.
While the realestate.com.au mobile site accounts for the lion’s share of mobile usage, the growth in visits can be attributed to an increased investment in apps, resulting in deeper engagement with consumers, the company claims.
The realestate.com.au app, which recently clocked 5.4 million downloads, has been redesigned to be easier to use and to provide a more personalised service to property seekers.
Realestate.com.au Senior Manager for Mobile Apps Steve Caddy says design refinements and the introduction of contextual awareness in the company's apps has really driven growth in visits.
"The app now learns which types of properties a user is interested in based on their interactions with properties on realestate.com.au," Caddy says.
“When a user is highly engaged with a property, the app will look out for them by notifying them if something important happens to the listing – for example if there is a change in inspection or auction time, if new photos are added, or if the property sells or comes back on the market.”
In the latest version of the app, realestate.com.au has introduced a refreshed design and a new ‘Notifications tab’ to complement the push notifications feature released earlier this year.
REA Group Chief Digital Officer Henry Ruiz says since launching the push notifications functionality, the company has sent out more than 14 million notifications.
"As a result, we can now attribute more than 1 million visits to the app each month through this feature, which is a terrific result," Ruiz says.
“We know people are busy and often receive multiple push notifications each day.
"Our new Notifications tab offers a convenient place where all property updates can be stored, so users can catch up on any new information about their saved properties when they have the time.
"It also means people who want to turn push notifications off can still keep track of important events,” Ruiz adds.
The latest version of realestate.com.au’s app is now available on iOS tablet and iPhone, and Android smartphones.
REA Group named a LinkedIn Top Attractor
Also today, REA Group has been included in LinkedIn’s Top Attractors list, which features the top 25 companies where Australians would most like to work now, based on LinkedIn data.
Entering the list for the first time, REA Group ranked 17th and was the sole company featured from both the digital and media industries.
REA Group CEO Tracey Fellows says the fact that REA Group continues to attract key talent is really important.
“We’re fortunate in that we can offer some amazing benefits to our people, benefits that help make REA Group a great place to work.
"Our parental leave is an awesome example of this. We offer primary carers six months’ leave at full pay and secondary carers three months’ paid leave.”
REA Group Executive General Manager of People & Culture Barb Hyman adds the ranking was a reminder of how the internet is helping to shape people’s decisions about where to work.
“Just like REA Group is revolutionising how people find property online, LinkedIn is revolutionising the way people find places to work. We are truly honoured to be included on this list among other leading Australian companies.
“While it’s great to be recognised as a top employer externally, how our people feel about working at REA Group is just as important to us.
"When we combine our strong employee engagement with this ranking, it reminds me that our people are our best advocates.”