A new French site Poprio says it is targeting a community of French and European owners who wish to sell and rent their property without intermediaries or agency fees.
"Sell, rent, enhance, centralize multi-broadcast listings and communicating with visitors has never been easier," the site proclaims.
Recently live, the French start-up launched in 2013 with €50,000 in capital from Unikteam, SAS whcih owns the site.
Unikteam SAS general Manager Gilles Jecker says Poprio's technology aims to reinvent the market of real estate transaction in Europe through the real estate community site dedicated exclusively to individuals.
"The story begins in Strasbourg POPRIO year-end 2012," Jecker says.
"(The founders of Poprio) were two friends each with a property.
"One wanted to rent his apartment. The other, sell his house. In times of crisis, it would have been unthinkable to pay agency fees to anyone. We wanted to sell and rent directly, without wasting time."
But the two soon realized it was an obstacle course.
"Trying to gather all the documents, send them multiple times by email, place each ad on all broadcast sites, manage appointments without being certain that the visitor profile perfectly matches expectations, retrieve information for the lease or sale agreement
"That was archaic and a lot of time and energy was lost."
Poprio manages owners' documents and provides support at each stage including personalized support to sell or rent faster at the best price if desired.
The company also offers counsellors who can put you in touch with the builders, lawyers, designers, photographers near you to help you showcase the strengths of your property in the best way possible.
Once beautiful photos, maps and a description of your property are combined the company claims a listing ad will be created in less than 2 minutes, plus pushed out to the main real estate websites, social networks and search engines.
An indicator of attractiveness even allows users to check they can secure the best price.
Landlords can screen candidates who contact them by email and manage visits using an embedded calendar.
"You can even impress all your guests with the gift of a decorative interactive booklet 100 per cent dedicated to your apartment or house. as an unexpected souvenir of their visit," Jecker says.
"The booklet will also assist with the valuation of a property through the presentation of highlights it provides on your web page. Everything falls into place automatically."
Jecker says when everything is programmed, selling and renting becomes easier.
"Your house or apartment values are accessible, your documents are centralized and your real estate is multicast.
"This secures your project. Your communication becomes more professional and your visitors are packed in. It is sold. It is rented. It's automatic.
"POPRIO offers interactive tools, guides and helpers who make your life easier and give you all the assurance of a pro of immobilier. It costs nothing and it pays to manage your property yourself."
"We wish first of all lower the cost of living of our countrymen who share our concerns and develop the real estate industry in a new form.
"We are convinced that each of us has all the qualities and talent to manage their property directly without commissions.
"The real estate revolution has already begun. No freemium, no limited access, no registration fee Poprio is 100 per cent accessible and will remain free for life."