Market research company Research and Markets has added an analysis of the top 30 real estate start-ups including the top three global players to its offer.
The Research and Markets 2016 Real Estate Annual Report delivers insights into the real estate classifieds market, which has long become big business overshadowing other verticals in many markets across the globe.
"The insatiable appetite for property in urban hubs and emerging markets driven by new developments, improved access to mortgages and rising average incomes is driving more users to online platforms in search of a profitable housing transaction," says Research and Markets spokesperson Laura Wood.
"In the rapidly shifting property landscape, we are witnessing three major trends involving both horizontal players pushing into real estate and vertical players carving out their market share," she says.
The 2016 Real Estate Annual Report looks at firstly at expansion, expansion and further expansion.
"In a race for global and regional growth, multinational classified specialists such as Australia's REA Group, UAE-based Propertyfinder Group and One Africa Media are investing into new territories through acquisitions or greenfield projects," Wood says.
"The opening up of new markets, such as Cuba and Iran, is fueling this further yet."
In turn, existing smaller players are trying to survive this capital-intensive gold rush, such as US rentals specialist Zumper protecting its interests against a possible acquisition attempt by market major Zillow.
Secondly the report looks at markets which provide less room for growth than others such as virtual monopolies held by Rightmove in the UK and Sahibinden in Turkey.
"This ensures rivals see a small share of the property pie," Wood says. "This situation is driving another global trend: agent revolts."
The report looks at examples of real estate agents forming protest movements and even their own verticals in a bid to combat what they see as aggressive market control by dominant players continuing to hike up their listing fees.
"This is certainly a challenging prospect in a business where existing consumer preference dictates success,' Wood says.
The final trend, and perhaps the most influential, is the impact of new technology on a sector that has already been transformed by the internet.
"As proptech tools emerge such as 3D floor plans, VR showrooms, drone flyovers and geolocation analysis, question marks remain on whether the major platforms can evolve quickly enough," Wood says.
"Is it more likely that major tech companies will leapfrog existing players and roll out classifieds with the next generation of marketing tools?"
Topics covered in the report: