Chinese real estate website Juwai.com has signed a partnership with Builders Digital Experience (BDX) a provider of digital marketing and sales solutions for American home builders.
BDX works with over 1,000 builder clients across the USA and operates the number one new home listing site, NewHomeSource.com.
The new partnership will allow Juwai.com, which showcases international property to the Chinese audience, to provide more than 2 million users per month access to new home listings from leading single-family new home builders across the USA.
BDX CEO Tim Costello says his company's mission is to help builders use the Internet to not only reach buyers but also connect with them.
"By partnering with Juwai.com and translating new home listings into Chinese, we are tapping into a significant and proven market opportunity giving our clients access to these 1.3 billion potential buyers,” Costello says.
Juwai.com Head of the Americas Matthew Moore confirms Chinese buyers in the US often have a strong preference for new homes, but until today it has been very hard for them to discover or research these listings.
"Builders Digital Experience is finally making it possible for us to offer them tens of thousands of new homes from as many as 1,000 builders across the country,” Moore says.
He says BDX is the leading source for up-to-date new home information with over 110,000 new home listings updated daily.
"For the first time in China, consumers will have access to the same pricing, availability and feature information as consumers in the USA," Moore says.
"Every listing will be professionally translated into simplified Chinese."
In a survey conducted by Juwai.com in March, Chinese would-be buyers of US real estate ranked “a brand new home offered by a builder” at 7.3 on average compared to 5.8 for “an existing home” and 5.05 for a “custom-built home”.
Juwai.com conducted the survey through the Chinese Consumer Support Centre.