Online DIY service for people selling their homes USRealty.com has launched free nationwide access to the private Multiple Listing Service (MLS) databases real estate agents use to market their clients' homes.
USRealty.com lists houses on all the most powerful real estate websites allowing consumers more control in the home-selling process by choosing their commissions and retaining home equity.
The company also caters to the commercial real estate industry with interstate transaction support.
USRealty.com CEO and founder Colby Sambrotto says the popularity of the Do it Yourself (DIY) industry has been a driving force behind USRealty.com's success as people increasingly take a more hands-on approach to everything from their finances to selling their homes.
"Home-sellers are getting professional level marketing and guidance, and can reduce commissions paid out by at least 50 per cent. On average, our sellers can save in excess of $5,000."
According to Sambrotto, the new concept differs from traditional for sale by owner sites because it is the first to provide free access to the MLS databases other sites charge for.
"By blending the savings of a DIY process with the success rates of a more traditional real estate approach, we have truly carved out a new space - aligning the interests of home-sellers while leveraging the strength of buy-side residential agents," he says.
Through a three-step process, USRealty.com allows home-sellers to create a customized listing for their home with photos and even dictate the amount of commission they are willing to pay.
Listings appear on USRealty.com immediately, within one day on the local MLS database allowing every agent in the region to immediately see the listing, which then also appears on popular sites like Realtor.com, Trulia and Zillow within a few days.
"These sites are where house-hunters look first and continuously for the latest listings of houses for sale," says Sambrotto.
Since its inception in 2013 USRealty.com has operated almost exclusively as a business to business model.
This new service marks the company's shift toward providing individual home-sellers with the tools historically only available to institutions.
Managers of real estate investments, lenders and others who oversee portfolios of single-family homes use the site to list homes in local MLS systems, helping to fuel the success of local agents by ensuring a steady flow of homes into the market.