Rent.com.au has reported 651,419 unique visitors in its June operations report which is down in absolute terms on the company's May result, however the site also notched up a record number of listings.
Australia’s dedicated rental property site says it has continued its rapid growth in agent and landlord registrations during June, resulting in significant growth of its content on the site and cementing its hold on approximately 90 per cent of the agent market.
With more than 8,400 registered (up about 75 per cent), this is RENT's fourth consecutive month of strong growth in real estate agent registrations.
RENT Managing Director, Mark Woschnak says the company enjoyed strong growth in June 2016 with a record number of listings nationally ahead of the launch of its offline marketing campaign.
“We’ve had 2,105 real estate agents who registered with www.rent.com.au since the start of March, including 450 in June," Woschnak says.
"More importantly, the rental property listings from these real estate agents are now loaded to our site automatically through integrations we have set up through about 60 different software providers.
"This means that almost any agent wishing to access the large and unique renter audience available to them by listing on www.rent.com.au, can simply select us from their property management software and the data feed will be automated for them.”
In addition data measurement firm the Nielsen Company has placed RENT at number six (up two) in terms of traffic ranking overall during June.
The figures also show RENT jumped to the second highest ‘time on site’ position within the Australian portal industry.
Woschnak adds the Company has completed its user experience redesign ready for its consumer targeted launch.
"This redesign builds on an already good experience to make it easier for renters to find their next rental property or to purchase from our range of products and services designed to make the renting process easier," Woschnak says.
"The results of these changes are expected to be further increased renter retention and brand loyalty, accompanied by greater levels of enquiry and product uptake."
He says changes previously implemented, along with the wider range of rental properties available on the site has lifted the volume of enquiries in June to an all-time high.
"AC Nielsen’s June 2016 Market Intelligence Report shows users are spending more time on www.rent.com.au than almost any other property website in the country, even though typically “for sale” focused sites tend to have longer average browsing times."