ListGlobally has partnered with Turkish real estate portal Emlaktown and Chinese overseas students’ property site UHouzz.com .
The latest additions make ListGlobally the largest network of real estate portals in the world with a presence in to 52 countries and growing.
In Turkey, the agreement with leading real estate portal Emlaktown will enable 6,500 client agencies instant access to international listings across 75 property portals in 50 countries.
ListGlobally Director of Business Development Geoffroy Reiser says the demand from abroad for Turkish real estate has been growing steadily over the last 4-5 years.
In 2012, sales of real estate to foreigners reached USD 2.64 billion. Just two years later, sales had nearly doubled to approximately USD 4 billion, as foreign buyers made 18,959 sales in Turkey during 2014.
“In May 2016, this tendency was confirmed with 1,612 properties sold to foreigners, including 511 in Istanbul alone,” Reiser says.
With its extensive international focus, Emlaktown is in a strong position to take advantage of this trend and has signed an exclusive agreement with ListGlobally.
Emlaktown.com CEO Dogan Gündogdu says the number of real estate agencies hiring foreign language speaking personnel is also growing.
“Emlaktown and Listglobally’s cooperation is aiming to create value by easily connecting foreign buyers with local real estate agencies eager to act at international level and standards,” Gündogdu says.
“Thanks to this exclusive partnership, Turkish agents will now be able to enter the international market in one simple click,” he adds.
“Their listings will be translated by ListGlobally proprietary technology from English into 16 other languages accessible on 75 portals.
And in China
In China ListGlobally will now feed overseas students’ property site UHouzz.com with listings from over 100 agencies across 300 cities in the UK, USA, Canada, Australia and New Zealand.
The listings and associated content will be translated to Chinese using the ListGlobally translation engine.
With over 100,000 Chinese visitors per month Uhouzz.com specializes in supporting the burgeoning overseas Chinese students’ market exclusively looking to either rent or buy outside China.
A relatively new venture in China, having launched in 2014, uhouzz.com already boasts 300 employees.
It is funded by China’s leading education organisation, the New Oriental Education & Technology Group which has a market Cap of $US 6.5 billion.
Geoffroy Reiser says ListGlobally met with Uhouzz CEO Yin Jiankun on May 27 at the Chinese portal’s headquarters in Tianjin, a city of 15 million 30 minutes from Beijing.
The agreement was signed in June, with listings published immediately.
Reiser says China has always been of strategic importance to his company.
“ListGlobally made its first a partnership with the leading property portal in China www.Fang.com (back then called SouFun) in late 2012,” Reiser explains.
“At that time, Chinese buyers represented just 14.5 per cent of sales to foreign buyers in the USA .
“Canada let the way, with 19.3 per cent and by 2015 Chinese buyers had increased to 27.5 per cent.
“This is why we are currently strengthening the visibility we bring to our clients, by signing new deals with Chinese portals,” Reiser says.
“However we also do not forget that this means 72.5 per cent of foreign buyers in the USA are non-Chinese," Reiser adds.
“We believe that listing globally is the best way to reach foreign buyers, who come from the four corners of the world.”
Where to next?
Of the future Geoffroy Reiser says ListGlobally is currently working on signing new partners in the Nordic countries.
“We should be announcing a new partnership with a portal from Sweden in the coming weeks,” he reveals.
“This is important for our clients in Spain and South-East of France, among others.”